Driving Carbon Neutrality and Fleet Economics for Japan’s Logistics Infrastructure through the "Hacobell Supporters Program"
eMotion Fleet Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Shuji Shiraki), driven by its mission "Profitable Green Mobility- built from the ground up," and Hacobell Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Takeshi Hazama), committed to "Inventing the ‘Next’ of Logistics," are pleased to announce a strategic partnership within the "Hacobell Supporters Program." This program supports transport companies and individual drivers. Through this collaboration, both companies will provide logistics providers with smart EV fleet solutions, directly contributing to carbon neutrality and operating cost reduction.
Background of the Partnership
As climate change actions become a global priority, corporate efforts to reduce CO2 emissions are intensifying. Starting from the fiscal year ending March 2027, certain listed companies in Japan will be required to disclose Scope 3 emissions — emissions generated across their entire supply chain. Consequently, logistics providers are increasingly expected to calculate, disclose, and actively reduce their carbon footprint. Fleet electrification is one of the most effective ways to reduce CO2 emissions originating from transport vehicles.
However, transitioning to an EV fleet presents challenges, including initial capital investment for vehicles and infrastructure, specialized maintenance requirements, and new operational burdens, such as EV charging management. In Japan’s logistics industry, where 98% of operators are small to mid-sized businesses owning fewer than 100 vehicles, many providers report that they "simply do not know how to start the electrification process."
Hacobell provides hands-on support to these small-scale operators and individual drivers through its extensive network of over 80,000 vehicles nationwide. eMotion Fleet specializes in optimized commercial EV deployment and operational support tailored to specific business needs. Recognizing that Hacobell’s unparalleled access to the frontlines and its deep-rooted trust within the industry make them an ideal partner, eMotion Fleet has entered this collaboration to expand its EV support services nationwide.
【Hacobell Inc.】
Under the mission of "Inventing the 'Next' of Logistics," Hacobell Inc. operates a logistics platform business that provides "Freight Matching Services" aimed at resolving the multi-layered subcontracting structure, and "Logistics DX Services" to visualize and streamline logistics operations. Originally launched in 2015 as a new business venture of Raksul Inc., the company was established in August 2022 as a joint venture with Seino Holdings. Since 2023, Hacobell has strengthened its business alliances through investments from multiple major logistics companies and venture capitals, aiming to contribute to the sustainable growth of the logistics industry.
Trade Name: Hacobell Inc.
Representative Director, President & CEO: Takeshi Hazama
Established: August 1, 2022
Location: 1F/3F Sumitomo Fudosan Yaesudori Bldg., 2-14-1 Hatchobori, Chuo-ku, Tokyo
Business Description: Logistics platform business providing freight matching services and logistics DX services
Corporate Website: https://corp.hacobell.com/
Service Site: https://www.hacobell.com/
【eMotion Fleet Inc.】
eMotion Fleet is a startup dedicated to supporting the DX (Digital Transformation) and GX (Green Transformation) of commercial vehicles, driven by the mission of “Profitable Green Mobility- built from ground up." By leveraging vehicle/operation management DX and data utilization, we provide one-stop support—from planning to introduction and operation—for the electrification (EV) of commercial fleets. Our goal is to help businesses transporting goods and people achieve both decarbonization and economic viability. Based on the expertise of our founding members, who have driven the introduction of over 23,000 commercial EVs at major logistics companies in Japan and Germany, we lead the digital and green transformation of mobility across Japan and Asia.
Company Name: eMotion Fleet Inc.
Headquarters: 2F Terrada G1 Bldg., 2-6-4 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Representative Directors: Shuji Shiraki, Denis Ilic
Established: September 2023
Business Description: DX support services for vehicle and operation management; Support services for commercial EV introduction and operation; Vehicle operation and energy management systems; EV asset management business.
URL: https://www.emotion-fleet.com/
Inquiries regarding this matter: info@emotion-fleet.com (Attn: Nishimura)
